As marketplace startups become more and more popular, the strategy to capture the market becomes increasingly important, AND nuanced.After raising a $400k angel round to begin 2019, Melbourne-based wellbeing marketplace Avaana focused the year on owning the B2B side first -- to the tune of over 1,200 practitioners now onboard.Avaana is a Startup Hypeman client and in my conversation with Rohan, we talk through how they've successfully formed their footprint on one side of the market. It's a great conversation exploring how and why they underpromise, how their mission dictates who they target, and why Rohan believes the most overlooked but impactful element is TRUST.Find Rohan and Avaana online:IG@avaanawellbeingwww.avaana.com.auPlus, this week on Startup Open Mic: Goodfynd.Today's episode is brought to you by Sales Hacker. The world's smartest community of forward-thinking B2B professionals. Grab their latest expert-created articles, webinars, and podcast episodes at www.saleshacker.com Hosted on Acast. See acast.com/privacy for more information.