As much as online ads and click-bait might try to convince you, customer acquisition is NOT one-size-fits-all.In most cases it takes a little trial and a lot of error to get it right for your specific industry, market, product, and use case.Zinda.xyz Founder & CEO Deepa Kartha is my guest this week to talk about her SaaS company's current road to product-market fit, and how they've completely changed their acquisition strategy after early mistakes.Find Deepa online:Twitter @deepakarthaToday's episode is brought to you by Sales Hacker. The world's smartest community of forward-thinking B2B professionals. Grab their latest expert-created articles, webinars, and podcast episodes at www.saleshacker.com Hosted on Acast. See acast.com/privacy for more information.