In this episode, I chat with Colette Safhill. Colette, the mastermind behind multi award winning Myth Drinks, talks about how she created her non-alcoholic rum alternatives that taste just like the real deal. She wanted to ensure people have choices beyond booze so they can still enjoy social events without compromising their sobriety. Colette mentions how her drinks tap into nostalgia and taste like things from the past that bring back good memories. We talk about how attitudes towards sobriety and recovery have changed over the years. Colette opens up about her own struggles with addiction and how she found sobriety in her early 20s through some tough consequences. We talk about the reality of drinking and where it can lead, and there is mention of suicide. We also talk about the stigma that also can come with being sober and how hard it can be to talk openly about it, especially in industries like hospitality where alcohol is a big part of the scene.We also discuss -How giving up alcohol doesn't mean giving up on life. Find other ways to find joy and connections that don't rely on booze and find fulfilment in other things.The stark reality that alcohol misuse disorder is a life-threatening disease.The sober ‘trend’ and the increasing popularity of non-alcoholic beverages, acknowledging both the positive aspects of creating a new normal around sobriety and the potential challenges when it comes to treatment and recovery.This is an uplifting conversation that shows the importance of being true to yourself and finding your own way in sobriety, and that there is a life of joy out there for you.Make sure to follow Myth Drinks on social - @myth.drinks and check out the website where you can order directly. https://mythdrinks.co.uk/Make sure you are following 'We Recover Loudly' on your favourite podcast platforms to get the notifications as soon as it is available – Spotify, Google, Amazon, Apple etc.@werecoverloudly www.werecoverloudly.comWant us to come into your business and talk to your teams about addiction in the workplace?? Send us an email at hello@werecoverloudly.com and we will be in touch!This episode is sponsored by The Burnt Chef Project. @theburntchefproject www.theburntchefproject.comFor more information on We Recover Loudly and to reach out for speaking engagements or support email hello@werecoverloudly.com @werecoverloudly www.werecoverloudly.com