Bryan Barletta is the Founder of Sounds Profitable, a podcast and newsletter dedicated to exploring podcast advertising and monetization. With over 13 years in the ad technology space, Bryan has helped podcasters and advertisers navigate the ever-evolving landscape of audio content. He founded Sounds Profitable in 2020 after working at podcasting companies, Megaphone and Claritas. Bryan was also a part of the team that created the world’s first shakeable ad in 2009. Sponsor: While much of Harvard Business Review’s Content is available for free after signing up at their site, subscriptions to unlimited content start at only $10 a month. Go to www.hbr.org/subscriptions and enter PROMO CODE: SUCCESS right now to take advantage of this great offer.