Selling Magically Express Ep2 — How to Sell with Emotion and InsightIn this second episode of our *Selling Magically Express* mini-series, we explore one of the most important — and most overlooked — drivers of buying decisions: **emotion**. Learn how emotions drive choices, how customers rationalise after the fact, and how you can align with their **Unique Buying Points** (UBPs) using a simple three-question values technique.You’ll also discover how to ethically and powerfully connect with what *really* matters to your clients — even when they can't articulate it themselves. Subscribe for more results-driven insights: [https://youtube.com/@theresultshow](https://youtube.com/@theresultshow)---⏱️ Chapters00:10 – 01:03 | Welcome Back & Recap01:04 – 03:27 | What fMRI Tells Us About Decisions03:28 – 06:00 | Killer Advertising & Marlboro's Formula 1 Sponsorship06:01 – 09:10 | The Brain's Real Decision-Maker09:11 – 10:28 | The Racing Driver Who Felt Something Was Wrong10:29 – 13:25 | From USP to UBP: Why Customers Really Buy13:26 – 17:00 | The Three Questions That Unlock Buying Motivation17:01 – 18:06 | Magic in a PowerPoint Slide18:07 – 19:45 | Understanding Makes the Difference19:46 – 20:21 | Values, Rapport & Alignment20:22 – 20:45 | Wrap-Up & What’s Next Got a question?Drop us a line: **[podcast@theresultshow.com](mailto:podcast@theresultshow.com)** Like this episode? Be sure to hit like, subscribe, and turn on notifications.KeywordsSelling Magically, The Result Show, NLP sales training, Emotional selling, Unique Buying Points, Martin Lindstrom Buyology, Blink Malcolm Gladwell, decision making psychology, sales masterclass, rapport in sales, how to sell with NLP, fMRI decision making, understanding customers, unconscious buying, sales storytelling, sales neuroscience, B2B sales tips, USP vs UBP, selling tips 2025, how to sell like a pro Hosted on Acast. See acast.com/privacy for more information.