Steven Westwood is the Head of Sales and Marketing at Fashion Eyewear, sellers of designer prescription glasses and sunglasses, both new and preloved. Selling via Shopify stores in the UK and the USA, the business was founded in 2008 and now ship 10,000 orders a month.  Hit PLAY to hear:  Why most people are still buying glasses the old-fashioned way  How Fashion Eyewear turned pre-loved stock into a retention machine  The Shopify app powering their buyback and recommerce program ️ Smart ways to guide customers through a complex checkout flow  What really moves the needle on customer lifetime value  Why having just one pair of glasses is officially outdated   Key timestamps to dive straight in: [05:32] "Prescription Glasses: An Untapped Market" [09:42] Eyewear Buyback with TernEco App [11:42] Innovative Glasses Buyback Program [15:32] Eyewear Buyback Boosts Customer Retention [17:32] Listen to Steven’s Top Tips!   Full episode notes here: https://ecmp.info/552Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/