In this episode, Thomas welcomes Ralf Specht, the author of 'Building Corporate Soul' and 'Beyond the Start-up'. After a long career in advertising, where he co-founded and led Spark44 after senior roles with Momentum Worldwide and McCann Erickson, Ralf is on a mission to "make soulless companies a thing of the past". He shares his framework for align on purpose, behavior, and understanding to ensure words match actions. Ralf outlines the questions leaders should ask and highlights examples from LinkedIn, Hilton, and Lego to demonstrate how shared purpose, understanding, and behaviors can improve belonging, employee engagement, and propel organizations to grow three times faster than their competitors.