Now in its 15th year, Havas’ trailblazing research of brand value explores how brands tangibly improve peoples’ lives functionally, enhance their personal well-being, and contribute to wider society. Findings from the latest edition of our Meaningful Brands™ report demonstrate that while brands’ actions to drive societal progress, inclusion and sustainable behaviors have become more important and expected, people are examining everything through the lens of “me” in the face of more challenging and uncertain times.Meet the “Me-conomy”! In the “Me-conomy”, brands need to act decisively to drive social change and progress, but they’re also expected to provide everyday joy, support mental wellbeing, make their lives easier, offer affordable indulgences and more.How can we apply these key fresh findings to the meaningful media experience? What does ‘the ‘Me-economy’ mean for brands? How does the data reveal the approaches brands must make to be meaningful today? Sitting down with our host Ben Downing are the masterminds with their teams of the latest Meaningful Brands™ report, Seema Patel, Global Managing Director, Mx Intelligence, Havas Media Group and Mark Sinnock, Global Chief Strategy, Data & Innovation Officer, Havas Creative. Together they unpack this exciting new study in a passionate, insight conversation, providing actionable steps for brands to make purpose, personal.Enjoy!  Visit https://www.meaningful-brands.com/ for more insights from our latest Meaningful Brands™ report.We’d love to hear your thoughts about meaningful media. Drop us a line! podcast@havasmg.com and reach out on our socials:Facebook: https://www.facebook.com/HavasMediaGroup/LinkedIn: https://www.linkedin.com/company/havas-media Hosted on Acast. See acast.com/privacy for more information.