Today we welcome Mariam Saïd, Founder & CEO of PARA a newly launched, BIPOC, a female-founded online shop specializing in aesthetic, premium paraphernalia for beginner cannabis consumers.Partnering with numerous established designers from around the world, such as Laundry Day, House of Puff, Studio A-OK, Jaunt, and My Bud Vase, Para has curated an unparalleled assortment of pipes, bongs, papers, trays, scents, and much more.During the global shutdown in 2020, Saïd - along with a large portion of humanity - turned to cannabis for anxiety management. Intimidated by the current array of cannabis paraphernalia shops, Saïd decided to utilize her expertise from working in luxury fashion to propel a product category that she was personally passionate about.Mariam says she had been operating in the luxury retail space for over a decade, spending the majority of her career as a Merchandise Buyer & Planner for Saks Fifth Avenue, Bloomingdale’s, and Ralph Lauren. Saïd's experience becomes evidently clear in the array of premium products she has curated for Para, a modern, eclectic, and aesthetically pleasing line of products that double as stylish home décor.