Nilesh Balakrishnan of Waterbridge Ventures chats with Manish Shara and Yash Desai - the founders of OneCode. OneCode is a hyperlocal network of direct sellers for digital-first brands. Through their unique phygital approach, OneCode is building a demand funnel for brands by acting as a bridge for end-consumers that need physical touch points and in-person interactions before buying a product or service.   They dive deep into Manish's and Yash's journeys; the series of experiences and events that led to them to building OneCode. Sections -  Backgrounds: (1:15) Dineout : Journey (8:59) OneCode : The Genesis (11:20) Leaving DineOut (14:15) Family Reactions (16:06) Raging Pandemic (20:48) Offline distribution in an online world (29:46) Bharat Market Drivers (31:50) Tech Levers at OneCode (34:38) Culture at OneCode (38:33) Running India's Largest sales team (42:38) A day in the life at OneCode (46:21) OneCode : The name (49:20)