In this audio episode, John Golden talks Steve D. Dworman, a top infomercial expert, on his rules of success and his new book, which includes contributions from seven experts on pandemic survival and life success. They explore sales trends and how to stand out in a busy and distracted environment. In today's environment, where consumers want to connect with companies and people, Steve prioritizes domain expertise and integrity. John thanks Steve and encourages listeners to read his book.