Join Michael Ryan on the Marketing Moguls podcast as he interviews Nate Smoyer, the Chief Marketing Officer of Obie, an insurance company that specializes in providing coverage for landlords. Nate shares his experience in the industry and how he got into marketing. He talks about the challenges of reaching out to potential customers in a fragmented market and how Obie has found success by using embedded insurance to target landlords directly. Nate also discusses his unconventional path to marketing, including his background in multilevel marketing and his experience as a cheesesteak vendor and MC for a stunt team. Listeners will gain insights into the world of marketing and learn about innovative strategies for reaching out to customers in niche markets. This episode provides valuable insights into the marketing industry and how unconventional approaches can lead to success.In This Episode, You'll Learn:00:00:00 - Marketing Moguls Podcast: Insights from Top Executives in the Industry00:03:48 - Legitimacy of Multilevel Marketing and Pyramid Schemes00:07:29 - Innovative Marketing Strategies: Using Spare Trucks and Radio Hosts to Promote Communities00:08:43 - Job Delayed for World Record Pie Fight for Charity00:10:43 - Accounting and Marketing Courses as a Path to Success00:14:34 - Challenges of Reaching Individual Real Estate Investors for Retirement Supplemental Income00:17:57 - Obie's Unique Value Proposition: Embedded Insurance for LandlordsLinks and Resources:ObieTech NestNate Smoyer on LinkedInTiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to Marketing Moguls? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!