For founders, staying true to purpose can be difficult, especially as investors put pressure on startups to grow and deliver returns. As a serial entrepreneur, Keenan Beasley understands this all too well. But he is not the type to give up purpose for profit. One of Keenan’s ventures, Sunday II Sunday, is helping narrow the health equity gap by supporting athletic women with textured hair. In this episode Keenan speaks of the overlooked value of catering to the needs of diverse communities and shares why prioritizing customers can actually be good for business.--Learn more about our work at Rutgers: ricsi.business.rutgers.eduProduced by the Rutgers Institute for Corporate Social Innovation and Hueman Group Media. Hosted on Acast. See acast.com/privacy for more information.