Join this Inside Analysis episode as Eric Kavanagh talks with Derek Slager, CTO and co-founder of Amperity, about why customer data remains the most powerful and differentiated asset a brand possesses. Explore how fragmented systems, SaaS sprawl, and evolving customer expectations make unified first-party data more critical than ever. Learn more about Amperity's highly opinionated data pipeline, how it helps consumer brands build durable customer experiences, and what trends are shaping the future of customer data platforms.