Matt Feldhake is the Marketing Director for Aravaipa Running. Matt joins the podcast to discuss visions for Cocodona 250, the progress made around live-streaming events in our sport, and pitching trail running to different audiences. Discounts:Aravaipa Running - use code Singletrack10 at checkout on Ultrasignup for 10% off registration to one of their Flagstaff Sky Peaks races on 10/7.Rabbit - use code Singletrack20 at checkout on their website (https://www.runinrabbit.com/discount/SINGLETRACK20) to get 20% off your next orderHVMN - use code Singletrack20 at checkout on their website (https://hvmn.com/SINGLETRACK20) to get 20% off your next orderTimestamps:(1:37) - vision for the Cocodona 250(7:44) - fan interest in 200+ mile race(15:44) - early lessons from the Cocodona 250 livestream(21:32) - Flagstaff livestreaming scene(30:31) - the rewards, complexity of Cocodona 250 livestream(34:28) - why Aravaipa is excied about and invested in livestreaming events(44:29) - guessing at the future of trail running livestreams(48:53) - trail running media inspiration(53:01) - UTMB discussion, trail running events landscape(60:50) - marketing the sport of trail runningLinks:Connect with Matt on LinkedInThe Long Way Home ft Eric SensemanFlagstaff Sky Peaks race seriesAdditional Episodes You May Enjoy:#184 - Fred Abramowitz - Run Rabbit Run | Casual Ultrarunning Fans, Prize Money, Sponsorship Blueprint#60 - Chris Chavez | Citius Mag, Building A Running Media Company, Creating Running Fans#26 - Sam Parsons | How To Build A Trail Running TeamSupport the show