Rebecca Cassava — CEO & Co-founder of DealmakerDealmaker is a digital fundraising platform that allows founders to easily raise capital by building an online investor funnel—making selling shares as simple as selling products online.⭐ What We Discuss in This Episode1. What Dealmaker Actually DoesA platform that lets founders set up an online storefront to sell equityHelps founders drive traffic to their investment offeringSupports everything from seed rounds to $75M+ community-led raisesEnables thousands of small investors to join, support, and evangelize the brand2. The Power of Community CapitalWhy thousands of believers beat a few controlling investorsHow community investors are 54% more engagedReal examples like Boxabl raising hundreds of millionsWhy community rounds give founders more control and fewer strings attached3. Who Should Use This Type of RaiseCompanies with a message that resonates quickly onlineConsumer-facing brands, tech, robotics, real estate, and emerging industriesAny founder who can explain their value visually or in a 30-second TikTok4. How Rebecca Built DealmakerUsing her legal background to help founders access capital more easilyRaising capital for Dealmaker three times using her own platformLeveraging her own community to generate explosive growthWhy “eating your own dog food” accelerated the company5. Growth Challenges & Scaling UpRebecca shares the biggest hurdles she and her team faced:Saying “no” to customers that weren’t a good fitImplementing organizational structure as a fast-growing startupTaking the vision out of her head and putting it on paperSetting KPIs to drive accountabilityKilling bets that aren’t supported by dataShe discusses how the Scaling Up One-Page Strategic Plan helped:Clarify the company’s long-term visionCommunicate direction clearly and repeatedlyHold the team to measurable outcomes6. Advice for Founders Scared to Raise CapitalYou set the terms—no unwanted board seats or controlling investorsA community raise lets you maintain power while gaining capitalRaising even $300K–$1M can completely change your trajectoryA conversation with the team can clarify whether you’re ready and how to prepare Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.