Bob Phibbs joins Travis to break down why great retail is really about great human connection—and how that truth is even more important in an AI‑driven world. Known globally as “The Retail Doctor,” Bob has spent decades turning around struggling stores, training more than 250,000 associates, and helping brands like LEGO, Seiko, and Yamaha boost sales with people‑first systems that actually work in the real world. On this episode we talk about: How a paper route, cowboy‑boot sales, and a near‑dead coffee shop across from Starbucks led Bob to create “The Retail Doctor” and land a New York Times business feature The turnaround of a Long Beach coffee roaster that was down 10% a year for eight straight years and facing two nearby Starbucks—and how Bob helped it grow 50% in year one, 40% in year two Why so many retailers die: undertrained staff, no standards, commoditized experiences, and leaders who think customers (not employees) are the “greatest asset” The future of brick‑and‑mortar vs. e‑commerce, why online sales have likely capped around 20%, and how physical stores can win by focusing on discovery, experience, and real conversations How retail work “normalizes” young people—teaching responsibility, resilience, and people skills—and why every aspiring entrepreneur should spend time on a sales floor Top 3 Takeaways Products and locations don’t win in retail—people do. Training front‑line associates to make shoppers feel seen, heard, and helped is the most reliable sales lever any store owner has. E‑commerce and AI will keep eating the easy, transactional parts of shopping, but brick‑and‑mortar thrives when it leans into what online can’t replicate: laughter, serendipity, and genuine human connection. If you’re serious about entrepreneurship, you should treat retail or customer‑facing work as a rite of passage; learning to open hearts and make someone else’s day is foundational to making serious money later. Notable Quotes “It doesn’t matter what I sell; it matters how the person feels when I’m standing in front of them.” “You’re known more for your compromises than for your successes—especially in how you treat your people.” “If you can’t get someone to open their heart to another human being, you’re not going to make money, no matter what business you’re in.” Connect with Bob Phibbs (The Retail Doctor): Website: https://www.retaildoc.com ✖️✖️✖️✖️ Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency. Capture leads, nurture them, and close more deals—all from one powerful platform. Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices