Welcome back to another episode of Launch Today, the go-to podcast for early-stage entrepreneurs aiming for that coveted $1 million mark in annual revenue. This episode is particularly special as we tap into the wisdom of a seasoned expert in the field of startups, technology, and media.Guest Introduction: Kellene Vaile• Fractional CMO and CRO• Digital Marketing Expert• Specializes in SEO and Conversion OptimizationKey Topics Discussed:• Kellene shares her expertise in SEO without unscrupulous tactics, achieving first-page Google rankings organically.• Insights into leveraging Google's "People Also Ask" feature to enhance SEO strategy.• Discussion on the importance of customer-centric website design for optimal conversion.• Tips on how to pivot a brand's messaging to be more relatable and engaging to the target audience.• The role of technology in deep-dive SEO tactics and the significance of long-tail keyword ownership.• Recent changes in Google's approach to search indexing and the use of API documentation.• Kellene’s strategies for addressing the challenges faced by female entrepreneurs in the tech industry.We hope this episode has given you both the inspiration and the practical knowledge to take your startup closer to the $1 million revenue mark. Join us next time on Launch Today, where we continue to explore the essential steps to success in the entrepreneurial journey.