JM Craddock is the CEO and owner of La Matera, a belt brand focused on creating artisanal products that last. Founded in 2012 they now sell via their Shopify site and wholesale channels are on track for $4 million this year. JM’s experience goes much further back though, as he was the first employee at Chubbies, including a key role in developing the returns system that became the first version of Loop Returns!  Hit PLAY to hear:  How Jon-Mark used an SBA loan to buy La Matera (and why he recommends it)  Why iPhone videos outperformed $10k ad shoots  The 3-part framework he used to grow La Matera fast  What makes belts a “perfect eCommerce product”  The truth about expanding your product line (and what not to do)  His role in turning Chubbies’ returns system into Loop Returns   Key timestamps to dive straight in: [04:25] "Relocated Business: Spicewood, Texas" [08:41] "SBA Loan Benefits and Process" [11:21] Strategic Business Planning & Marketing [13:46] Reflection on Business Experience [18:51] Balancing Focus and New Projects [21:22] Listen to JM’s Top Tips!   Full episode notes here: https://ecmp.info/553Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/