What does it take to go from freelance writer to leading the beauty desk at one of the world’s most iconic magazines? This week on The Silly Little Girls Club, Samantha sits down with Keeks Reid, Beauty Director at Cosmopolitan UK, to find out.Keeks has built a career on storytelling, representation and celebrating beauty in all its forms. In this conversation, she opens up about her journey into beauty journalism, what it’s really like behind the scenes at Cosmo, and why diversity and authenticity are at the heart of everything she creates.In this episode, Keeks shares:How she navigated her career from freelance writer to Beauty DirectorThe importance of representation and diversity in beauty mediaWhy authenticity matters in content creation and brand storytellingThe future of beauty trends and how social media shapes themHer advice for breaking into beauty journalism todayWhether you’re a beauty lover, aspiring journalist or someone curious about the media industry, Keeks’ story is full of lessons, honesty and inspiration.✨ Connect with Keeks:Instagram: @keeksreidRead more at Cosmopolitan UK️ Join The Silly Little Girls ClubInstagram @Sillylittlegirls.clubTikTok @sillylittlegirls.clubWatch On YouTubewww.sillylittlegirls.club Don’t forget to listen, follow, rate and share this episode to support the girl-powered community. Season 3 of The Silly Little Girls Club is proudly sponsored by @sephorauk— the ultimate beauty playground.