Did you know that changing a Twitter notification from "Elon tweeted" to "Elon just tweeted" once led to a gain of 800,000 users? In this episode of The Lobster Talks by Lobster Capital, host Gabriel Jarrosson interviews Neha Mittal, founder and CEO of YCombinator-backed Just Words. Neha shares her journey from leading growth at Twitter and Pinterest to starting her own company focused on AI-powered personalized messaging. She reveals how a simple copy change experiment at Twitter sparked the idea for Just Words and discusses the challenges she faced, including a co-founder breakup mid-Y Combinator. Neha explains how Just Words differs from existing A/B testing tools and email service providers by focusing on user-centricity and infinite content testing. She also provides insights into the company's future vision of hyper-personalized communication and the role of AI in revolutionizing marketing.  EPISODE IN A GLANCE -Meet Neha Mittal: Founder of Just Words -The Birth of Just Words: From Twitter to Pinterest -How Just Words Stands Out in a Crowded Market -Building the Future: Products and Vision of Just Words -Collaborating with Big Names: Grammarly and BeReal -Navigating Co-Founder Breakups: Lessons Learned -Finding the Right Co-Founder: Trust and Vision -Advice for Solo Founders: Trust Your Gut -Intuition in Business -Fundraising Challenges and Resilience -The Impact of YC and Community Support -Vision for Just Words -Book Recommendation → The Tao of Pooh Paperback by Benjamin Hoff ABOUT NEHA MITTAL Neha Mittal is the CEO & Co-founder of just words. She was the head of product for Retention & Growth at Pinterest and at Twitter. She also co-founded CityStructure and was the founding engineer at Sensorflow. She has also held product & engineering roles at the Chan Zuckerberg Initiative and Goldman Sachs. CONNECT WITH NEHA MITTAL Website → https://justwords.ai LinkedIn → https://linkedin.com/in/neha01mittal LinkedIn → https://www.linkedin.com/company/justwordsai/ GRAB THE BOOK NEHA RECOMMENDS: The Tao of Pooh Paperback  by Benjamin Hoff → https://a.co/d/dNPfw8G ABOUT GABRIEL JARROSSON Gabriel Jarrosson is a seasoned investor and entrepreneur with over a decade of experience in the startup space and the General Partner of Lobster Capital. He has invested over $25M in Y Combinator startups. Having sold three of his own startups, he shares his expertise in his books "My Investor Secrets" and "Investing in Startups: x100 or Nothing." CONNECT WITH GABRIEL JARROSSON YouTube → https://www.youtube.com/@lobstercapital Website → https://www.lobstercap.com/ LinkedIn → https://www.linkedin.com/in/gabrieljarrosson/ Instagram → https://www.instagram.com/lobstercapital/ Tiktok → https://www.tiktok.com/@lobstercapital Stay ahead of the game with the latest startup insights.  Subscribe to our newsletter for startup updates and actionable insights → https://lobstercap.ck.page/c34c61a155