The '12 Days of Business' Mini-SeriesDay 6 : Jessica Yarmey: Authentic Personal Branding - Do You Separate the Leader You Are from the Content You ShareGet all '12 Days of Business' here. Episode Summary: Nick Berry chats with Jessica Yarmey, an experienced entrepreneur and founder of FlexSociety and SizzleSociety. Jessica shares her journey of building successful brands, from franchising to launching her own startups. As she reflects on her leadership, she opens up about embracing authenticity in personal branding. She explains how leaders often filter their true selves and how unlocking the next level of success comes from showing up unapologetically. This conversation offers a fresh perspective for any business owner ready to take their leadership and personal brand to new heights.Takeaways:Leadership starts with embracing authenticity in your personal brand.Stop filtering who you are; show up unapologetically in your content.Influencer branding is about mass appeal; personal branding attracts the right people.Success is about depth, not numbers—focus on quality connections over vanity metrics.Links:Jessica Yarmey’s Official WebsiteSizzle Society Marketing AgencyJessica on LinkedInJessica on InstagramJessica on FacebookJessica on X (Twitter)The Society PodChapters:00:00 Setting the Stage for Authenticity04:25 Embracing Polarization in Personal Branding09:49 Navigating the Influencer vs. Personal Brand Dilemma15:10 Measuring Success Beyond NumbersPrior Episodes from The '12 Days of Business' Mini-SeriesDay 4: SaThe Business Owner's Journey podcast is where entrepreneurs, leaders, and innovators join entrepreneur Nick Berry to share stories, challenges, and strategies from their journeys as business owners. Nick Berry is an entrepreneur and business advisor, known for creating the Business Alignment System™ and 5 Stages of the Business Owner’s Journey. He offers a (free) personalized 90-Day Business Growth Roadmap telling you exactly where you are today and what specific steps to take next. Official: NickBerry.info. tBOJ is hosted by Nick Berry, produced by Nick Berry, Kelly Berry & FCG. Sponsors: Redesigned.Business, FR, Entrepreneur's Edge