Watch Episode 125 Trailer Link: https://www.instagram.com/p/DDPj27zRLb7/James Sommerville is the co-founder of ATTIK and former VP, Global Design for Coca Cola. I asked him how people can navigate their career in the creative industry. He gave us his insights on balancing creative freedom with making money, collaborating with other creatives, how to work with brands, and how he sees the future of agency model evolving. Enjoy!Chapters:00:00 The Evolving Role of Creatives in Branding02:53 Understanding the Importance of Personality in Creative Teams05:49 Navigating the Freelance Landscape: Common Pitfalls08:46 The Balance of Creative Freedom and Financial Stability12:09 The Impact of Personal Projects on Professional Growth15:01 The Dichotomy of Passion Projects vs. Paid Work18:01 The Role of Ego in Creative Decision-Making20:52 The Spectrum of Creative Personalities23:55 The Importance of Collaboration in Design26:51 The Value of Introversion in Creative Fields30:12 Effective Communication Between Designers and Clients33:00 Learning from Designers: A Collaborative Approach35:51 The Niche of Brand Strategy in Design38:19 The Evolution of Design Roles45:28 Navigating the Freelance Landscape50:05 The Shift in Creative Agency Models53:43 The Future of Design and Technology01:01:50 The Importance of Storytelling in Design01:10:06 Building a Creative CommunityFollow James :https://www.instagram.com/jamessommerville/https://www.jamessommerville.co/Check out Known Unknown:https://www.instagram.com/knownunknownco/https://knownunknown.com/Follow me: @SunYiCo Website https://sunyi.coNight Owl Nation https://sunyi.co/night-owl-nation/Instagram https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://linkedin.com/in/sunyi-nightowls/Facebook https://facebook.com/sun.yi.nightowlsThreads https://threads.net/@sun.yiDomestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi*** Leave a review on Apple Podcasts<a href="https://podcasts.apple.com/us/podcast/authentic-as-f-ck-with-sun-yi/id1527964267" rel="noopener noreferrer"...