John Golden talks with Eric Jorgensen, CEO of Scribe Media, about the shift to self-publishing and its benefits for authors. Eric shares insights on retaining control, maximizing ROI, and connecting with audiences. He also provides tips on producing high-quality books, understanding the audience's needs, and leveraging a book for new opportunities. This episode offers aspiring authors practical guidance on navigating the publishing world and achieving success through self-publishing with the help of Scribe Media.