Introducing the new character on Nicole and Sarah’s Tried It podcast: Dylan’s mum. She has big main character energy.&#160;In this episode of the Tried It podcast, Sarah and Nicole pick up from where they left off in the last episode to discuss what they learnt when they implemented the Smart Brevity writing formula. Find out what it’s like to write in Smart Brevity and where Smart Brevity works… and doesn’t.Sarah reports back on her experience of turning her freelance copywriting business into a Smart Brevity business and the copywriters analyse gender and relationship building in writing. At the end of the episode, they reveal the last book they’ll read in this first series of the Tried It podcast.&#160;If you’ve enjoyed the podcast so far, you’ll love what you get out of joining the Tried It Membership. It’s a weekly shot of Vitamin C for your copywriting business. You can also support Tried It by subscribing to the podcast and leaving a review. It’s what Dylan’s mum would do….Timestamps[1:45] Nicole recaps her three implementation points from the Smart Brevity book&#160;[5:45] Why Nicole recommends Smart Brevity to writers[7:30] Where Smart Brevity doesn’t work[11:20] Is there a way to do Smart Brevity lite?[16:20] Sarah’s implementation points: Smart Brevity writing for blogs, LinkedIn and emails[25:10] Does Smart Brevity make you write like AI?[27:05] Is it easy to write in Smart Brevity?[29:20] Who should use Smart Brevity?&#160;[30:50] The news, in Smart Brevity format[33:25] Copywriters x Smart Brevity: Where Smart Brevity helps you to write better copy&#160;[34:55] Sarah’s third implementation point: Running a Smart Brevity-style business[38:45] Smart Brevity and gender in writing&#160;[41:00] Can you build relationships with Smart Brevity communication?&#160;[44:50] How should Dylan’s mum let the parents of Dylan’s friends know that his birthday party has changed location??&#160;[49:20] What you’ll get out of joining the Tried It podcast membership[53:10] Announcing the next book for the Tried It podcast!&#160;Links and Resources Related To This EpisodeBuy your copy of Smart Brevity by Jim VandeHei, Mike Allen and Roy SchwartzNicole’s Smart Brevity-style LinkedIn postNicole’s document where she drafted out her LinkedIn postSarah’s Smart Brevity blog postA blog post by Sarah in her usual styleSarah’s Smart Brevity LinkedIn postBuy your copy of The Six-Figure Copywriter by Joanna WiebeStay In Touch With The Tried It TeamJoin the Tried It Membership here<a href="https://www.trieditcopy.com/" rel="noopener noreferrer"...