Can advertising play a significant role in fighting global warming?Before this interview with Brian O’Kelley, I didn’t think so.Now I’m convinced. Brian O’Kelley is the inventor of programmatic advertising. His most recent venture is co-founding Scope 3, a company focused on reducing the negative effects of greenhouse gas emissions on society through a brand new kind of ads interface.If you've ever wondered about the environmental impact of technology, this episode is a must-listen.Key topics we explore:Recognizing that digital actions have physical consequences.Understanding how the marketing and tech industry contribute to environmental effects.The importance of access to trusted information for making informed decisions.Implementing tangible actions to decarbonize the media and advertising industry.Resources:The Hype HandbookHype Book List: https://www.hypereads.com/listMicroFame Media website: microfamemedia.comAuthor Website: michaelfschein.comFor more information about Brian and his company, visit scope3.com Hosted on Acast. See acast.com/privacy for more information.