The Mohua Show is a weekly podcast about everything from business, technology to art and lifestyle, But done and spoken ईमानदारी सेConnect with UsMohua Chinappa: https://www.linkedin.com/in/mohua-chinappa/The Mohua Show: https://www.themohuashow.com/Connect with the GuestPradip K. Saha: https://www.linkedin.com/in/pradip-kumar-saha-94980267/Follow UsYouTube: https://www.youtube.com/@TheMohuaShowInstagram: https://www.instagram.com/themohuashow/LinkedIn: https://www.linkedin.com/company/themohuashow/Facebook: https://www.facebook.com/themohuashowFor any other queries EMAILhello@themohuashow.comBook LinkThe Learning Trap: How Byju’s Took Indian Edtech For A Ride: https://amzn.in/d/4vgSagHEpisode Summary: In this insightful episode, we sit down with Pradip K. Saha, journalist, author, and co-founder of The Morning Context, to dive deep into the rise and fall of Byju’s, once India's largest edtech company. Drawing from his best-selling book, “The Learning Trap: How Byju’s Took Indian Edtech For a Ride”, Pradip provides a comprehensive account of Byju's journey, from its initial success and powerful brand-building strategies to its questionable sales tactics and controversial practices. He also addresses the skyrocketing valuation of Byju’s and explains why it was often seen as a "vanity metric" in the startup world.We also explore the impact of the pandemic on Byju’s growth, the key lessons edtech startups can learn from its story, and recommendations for regulating tech platforms in India. Whether you're interested in the world of startups, education technology, or Byju’s meteoric rise, this episode offers essential takeaways and thought-provoking insights.Chapters:00:00 - Introduction02:51 - Interests In Bjyu & Education Technology Sector05:10 - Challenging Part Of Uncovering Bjyu's Story09:58 - Initial Success Of Bjyu15:04 - How Byju’s Built a Brand and Engineered Its Sales Machine20:42 - Shocking Practices Implemented by Bjyu27:13 - The Valuation Mirage: Chasing Vanity Metrics in the Startup World35:09 - How The Pandemic Affected Bjyu’s Growth Trajectory42:44 -  Key Lessons Learnt By Edtech Startups Bjyu’s Story 49:00 - Recommendation To Government To Regulate Tech Platforms51:05 - KeyTakeaways From The BookDisclaimerThe views expressed by our guests are their own. We do not endorse and are not responsible for any views expressed by our guests on our podcast and its associated platforms.TheMohuaShow #MohuaChinappa #Podcast#EdTech #IndianEducation #Byjus #TheLearningTrap #EducationReform #StartupCulture #PradipKSaha #Podcast #FutureOfLearning #TechInEducation #GigEconomy #IndianStartups #EducationTech #LearningRevolution#PodcastEpisode Thanks for Listening!