
Inside the Buyer's Mind: Keys to Getting Your Invention Into Major Retail
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Episode · 1:21:00 · Oct 2, 2025
About
In this National Inventor Club session, Brian Fried spoke with retail veteran Michael (Mike) Stancill, Business Development Manager at Central Garden & Pet and former buyer for PetSmart and Sprouts Farmers Market. With over 30 years of retail experience, Mike gave inventors an inside look at how product pitches are evaluated and what it takes to get on store shelves. Highlights & Key Takeaways:What buyers really look for when reviewing product pitchesHow to prepare for meetings with major retailersThe importance of aligning your value proposition with retailer goalsLessons learned from reviewing thousands of product proposalsA real example: the “Buy The Pound” custom pet food machine pitch—what worked and what didn’tHow inventors can position themselves for partnerships with manufacturers and buyersThis session delivered actionable advice for inventors, entrepreneurs, and product creators who want to succeed in retail.Watch the full episode here: https://youtube.com/live/qzi0sFNyVFM?feature=share-----------------------Become a member today @ https://nationalinventorclub.com.Unlock Your Invention's Potential with Inventor Smart! Inventor Smart Community - The Ultimate APP for Inventors to connect, collaborate, network, and drive invention ideas forward! Join social networking, participate in group chats, events, visit the library, and find the support you need! Download the Inventor Smart Community app on Google Play or Apple App Store or here http://inventorsmart.app Join us today!Have a great invention idea?Do you want to know if your idea will make you money?If you're just getting started, need help with product development, engineering, prototyping, finding a product licensing agent, or with bringing your invention idea to reality manufacturing, schedule a call with Brian Fried, The Inventor Coach @ https://brianfried.com
1h 21m · Oct 2, 2025
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