From holidays to game days to any day of the week, Jiffy Mixes (@jiffymixes) earned a place in the hearts and kitchens of generations of home cooks around the world, turning their family origins in flour milling into boxed mixes that represent memories and deliciousness, becoming a pantry staple with products that help people bring endless recipe options to their tables, one little blue and white box at a time!And who better to share the story behind this iconic brand than Howdy Holmes, former President & CEO turned Cultural & Strategic Advisor, and part of the Holmes family lineage behind the brand, whose start dates back to the mid-1800s.This week, Kahja talks with Howdy about the Holmes family's beginnings in the flour industry, the trailblazing woman who turned milling into mixes, the unique nuances of running a family business, proving yourself during a career pivot, creating a workplace that prioritizes the employee experience, evolving societal norms around cooking, growth outside of traditional marketing, and centering simplicity and consumer value to build a legacy brand.Recorded on location at the Chelsea Milling Company in Chelsea, MI.@jiffymixesJIffy MixesBe sure to leave a 5 star review if you enjoyed this episode! For advertising or sponsorship opportunities, visit kayinthebay.com.Wanna keep up in between episodes? Follow Kahja on IG at @heykayinthebay.Intro music by Diff Works