How has the world of conversational design and conversational interfaces changed with the recent surge of Gen AI? Taking a deep dive into this topic is Amber Prause, Digital Product Owner at Gordon Food Service, North America's largest privately held food distributor. She joins this episode of Built Right to talk about the evolution of conversational interfaces, the shift from deterministic design to non-deterministic models, and the importance of understanding user personas in designing chatbots.Amber shares insights on training NLUs, the role of prompt engineering, and the challenges of leveraging AI in business workflows. We explore real-life examples of AI mishaps and the future of conversation design in the age of gen AI. Listen to our podcast for insights from leading figures in this evolving field. Subscribe, share your favorite clips, and join the conversation today!Key moments: Introducing Amber and Gordon Food ServiceAmber provides insight into what conversational design isWhat part does UX play in conversational design? The potential risks of utilizing gen AI for large companiesExamples of gen AI being used to do compelling and interesting thingsBig shifts in conversation designWhat AI solutions Amber is using right nowThe tool Amber is most excited about Key links: Gordon Food ServiceConnect with Amber on LinkedInMentioned in this episode:Talking AI - Conversations with AI experts and early adoptersWelcome to the Talking AI podcast, where we dive deep into the world of artificial intelligence with host Matt Paige. Formerly known as the Built Right podcast, Talking AI brings you insightful conversations with AI experts, founders of AI products, and industry leaders who are leveraging AI in their businesses. Whether you're an AI expert or a beginner, our episodes will help you understand how AI technology works and how early adopters are deriving value from it. New episodes drop starting August 6th.AI Opportunity FinderFeeling overwhelmed by all the AI noise out there? The AI Opportunity Finder from HatchWorks cuts through the hype and gives you a clear starting point. In less than 5 minutes, you’ll get tailored, high-impact AI use cases specific to your business—scored by ROI so you know exactly where to start. Whether you're looking to cut costs, automate tasks, or grow faster, this free tool gives you a personalized roadmap built for action. Try it now at https://hatchworks.com/ai-opportunity-finder/