Roy Osing is today's Expert Insight Interview guest. Roy and Our host John discuss his book "Be Different Or Be Dead: The Audacious "Unheard of Ways" I Took a Startup To a Billion in Sales." he is a former president, CMO, and entrepreneur with over 40 years of successful and unmatched leadership experience in every aspect of the business. And he took one company from an early stage to one billion in annual sales, and he is a multiple author.