Arguably, the best story your company can tell is the story of customer success.But the key is that it's a STORY.We're back with a brand new #HYPEsession -- this time with The Case Study Copywriter, Kate Porfilio.Kate writes case studies that turn your clients’ successes into irresistible stories that sell.She has distilled 17 years as a marketer, copywriter, and designer to create her Case Study Method that has one end goal in mind for you… more sales.She shares:Why case studies are important in driving sales.The formula for creating a powerful case study.Where most companies get it wrong.Her favorite case study she's developed.Where you can use case studies in your sales process.Enjoy, and remember, #HYPEsessions are available here, and simulcast in video format on Linkedin at linkedin.com/in/rajivnathan and IGTV @startuphypeman! Hosted on Acast. See acast.com/privacy for more information.