What happens when you stop giving away your best content for free? Kevin Jans did just that and turned a weekly podcast into a high-revenue subscription and consulting engine. Dial in as he reveals how he restructured his offer, nailed his pricing, and built a thriving business around micro-niching that works.   WHAT TO LISTEN FOR The pivot from free content to a profitable subscription model How to analyze binge-listening patterns to keep subscribers engaged Top-tier offerings to boost customer retention and lifetime value 3 critical questions to define your profitable micro-niche When to confidently say "no" and cut marketing costs   RESOURCES/LINKS MENTIONED Transistor Why the Micro-niche is Mighty | Kevin Jans | TEDxTampaBay   Tune into the Contracting Officer Podcast 2.0 (Samples) on Apple Podcasts! Hear a quick intro and a 5-minute episode preview, and get 10% off with promo code SEAL10 if it's a fit. Start here: https://apple.co/4m72Xgx.   ABOUT KEVIN JANS Kevin Jans is the founder of The Contracting Officer Podcast and Skyway Acquisition, LLC, and brings over 25 years of federal contracting expertise as a buyer and seller to his work. He spent nearly 16 years on active duty as a U.S. Air Force and Special Operations Command Contracting Officer and Contract Specialist, procuring a wide range of goods and services. In 2012, he launched Skyway Acquisition, which provides training, consulting, and expert‐witness services to small and large government contractors and federal agencies alike. Unique in knowing government contracting from every angle, Kevin has testified on topics ranging from the federal buying process and acquisition strategies to ethics, conflicts of interest, and the impact of early‐stage activities on contract outcomes.   CONNECT WITH KEVIN Website: Skyway Acquisition Podcast: Contracting Officer Podcast 2.0 | Apple Podcasts and Spotify LinkedIn: Kevin Jans CONNECT WITH US If you are interested in getting on our show, email us at team@growyourshow.com. Thinking about creating and growing your own podcast but not sure where to start? Click here and Schedule a call with Adam A. Adams! Subscribe so you don't miss out on great content and if you love the show, leave an honest rating and review here!