Frank Somma is today's Expert Insight Interview guest. He is a sales and communication keynote speaker, author, and sales coach in general. "B2B is Really P2P: How to Win High Touch in the High-Tech World" is one of his books. He went to a number of conventions and sales meetings. He provides one-on-one and group sales and communication coaching. Frank and Our host John Golden discuss how to sell and develop your business through communication.