Regional marketing within APAC is one thing, but what about global? Gabriel Lim (CEO @ Salewhale) gives the B2B SaaS view while HY Teo (marketer @ crypto / blockchain startup) shares how it could work in B2C. What's in this episode:Why adapting messaging globally is counter-intuitiveHow crypto companies grow w/o relying on FB and Google adsDo you have to create a zillion personas to cover all your markets?Examples of global companies doing regional marketingDiscussions on org charts and team structuresPractical tips on working with a remote/distributed teamIs there a stigma to being based in Asia?. . . This was the first full-length episode this season! Could you DM me your candid, honest af feedback? My LinkedIn is below. If you're on our private Slack team (apacmarketers.com) please shoot me a message in our group!Connect with Gabriel on LinkedInConnect with HY on LinkedInConnect with David FallarmeJoin our private slack team for APAC marketers