Two copywriters weigh in on Smart Brevity.What it is: A podcast episode about Smart Brevity, hosted by two professional copywritersWhy it matters: Because it’ll help you decide whether or not Smart Brevity is for you. Sarah and Nicole continue their Tried It adventure by analysing Smart Brevity, a book with a formula promising to streamline your communication for maximum efficiency and effectiveness. The copywriters discuss their takeaways from Smart Brevity and evaluate how the framework impacts storytelling and other forms of communication. At the end of the episode, they make three commitments each to take what they’ve learnt from the book to apply to the real, messy world of writing copy for paying clients. Subscribe to the Tried It podcast to find out how they got on and join the membership to hear from Sarah and Nicole every week in your inbox, amongst other great benefits. Timestamps[1:10] Nicole and Sarah break down the principles of Smart Brevity [3:55] From journalism to Smart Brevity: Nicole’s opinions on the Smart Brevity framework and how journalism has changed[7:50] What is the best way to tell a story?[10:50] The Smart Brevity take on empathy[13:40] Does Smart Brevity leave space for creativity and storytelling? [18:45] “Brevity is confidence. Length is fear”[21:00] How Nicole implemented some Smart Brevity principles for her client[24:00] Comparing writing rules in Smart Brevity with Everybody Writes [28:40] Where can you use Smart Brevity in your daily life?  [30:20] Nicole’s thoughts on the Axios AI tool[33:35] The Smart Brevity cheatsheet and values [36:00] Contrasting Smart Brevity with other kinds of storytelling[40:10] Who should read Smart Brevity?[42:45] Nicole’s three implementation points[45:10] Sarah’s three implementation points [52:45] What you’ll get out of joining the Tried It podcast membershipLinks and Resources Related To This EpisodeBuy your copy of Smart Brevity by Jim VandeHei, Mike Allen and Roy SchwartzTry the Smart Brevity Axios HQ AI toolNicole’s LinkedIn post before she used the Smart Brevity tool on it - copy and paste it to run it through yourself and see what they sayOh, William! by Elizabeth StroutStay In Touch With The Tried It TeamJoin the Tried It Membership hereCheck out our websiteEmail: podcast@trieditcopy.comWell hello there, copywriting friend! This is the Tried It podcast: Your proven pathway to a better copywriting business. How do we know it works? Because we’ve Tried It. We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk...