In this episode, Tom attacks the daunting challenge every business owner knows all too well: How to create front end offers that will entice customers and keep them coming back for more. It’s simpler than you think. “People buy from people.” -Tom Gaddis   In this episode:  - Tom’s “M.I.L.K. It” method that was crucial to his successful six-figure launch  - The importance of understanding and connecting with your audience  - How to optimize every detail of your product through research and fundamentals  - The components of a website that will make new visitors permanent customers  - How learning this one skill will elevate your brand and multiply your customers    Resources:  14 Day Free Trial of Click Funnels - https://tomgaddis.com/cf14dayfree  Free account for Groove Pages & Groove -Sell https://tomgaddis.com/groove-free  A Technique for Producing Ideas by James Webb Young Your First 100 Million by Daniel Peña    Connect with Tom Gaddis:  Website: https://tomgaddis.com/  LinkedIn: linkedin.com/in/tomgaddis/  Facebook: https://www.facebook.com/tomgbiz/  Instagram: https://www.instagram.com/gaddistom/