I chat with Jean Thomas (CMO @ Pomelo Fashion, ex-CMO Lazada SG/Redmart) about growing brands in Southeast Asia, how he runs his marketing team, and what he learned by crashing servers during a livestream.We discuss:What to ask before expanding into SEAHow to set up a marketing roadmap in a competitive industryHow to set up a marketing strategy based on principlesHis view on current state of Shopee vs LazadaAdventures in ecommerce livestreaming Jean Thomas on LinkedInDavid Fallarme on LinkedInJoin the APAC Marketers community here