Exceptional Experiences: Redefining Luxury with Neen James. In this episode, host Brandon interviews luxury brand expert Neen James about her new book, 'Exceptional Experiences.' Neen shares insights from her 20-year study on luxury, highlighting that true luxury is about moments and inclusivity rather than just money. She discusses the importance of personalization, systemized thoughtfulness, and the five 'luxury levers'—entice, invite, excite, delight, and ignite—that can elevate brand experiences. More about Neen: https://neenjames.com/ Buy Neen's book on Amazon: https://amzn.to/43ENrRv 02:17 The Essence of Luxury: Moments Over Money  12:49 The Five Luxury Levers  17:53 Creating a Signature Experience 18:37 Systemizing Thoughtfulness 19:57 Delighting and Educating Clients  20:57 Introducing the Experience Elevation Model 21:45 Engaging Storytelling Techniques  24:22 Addressing Common Mistakes in Luxury Branding This is the Brands On Brands Podcast with Brandon Birkmeyer www.brandsonbrands.com Don't forget to get your own personal branding scorecard at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter