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How Ricardo Soto Used FREE Content to Generate 60K Leads

Credit Repair Business Secrets

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Episode  ·  44:38  ·  Nov 4, 2025

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Join Our FREE Start Repairing Credit Challenge: http://startrepairingcredit.com/You want more credit repair clients... but you’ve got no ad budget.What do you do? Give up? Burn out? Wait for referrals?Well, that’s what most people do. But what if I told you that you could generate 60,000 leads and build a 7-figure business without spending a single penny on ads?Today, I’m joined by Ricardo Soto, a Credit Hero who hit rock bottom, lost his job, declared bankruptcy… and then built an empire. He used live TikTok videos, timeless marketing psychology, and pure hustle to generate 350,000 monthly views and attract clients organically. In this episode, Ricardo shares exactly how he rebuilt his life and business from the ground up, how he uses the “know, like, trust” strategy to convert viewers into paying clients, and how YOU can use the same system to grow your own credit repair business.We’ll also break down his three credit repair secrets, how to overcome fear of going live, why social proof beats flashy content, and how live streams helped him get noticed by brands like Toyota.If you’re looking for leads and clients without paying for ads, this episode is for you.Tune in!Key Takeaways:00:00 Intro 01:54 From Financial Hardships to Credit Repair04:33 Ricardo’s Winning Lead Gen System 15:26 Overcoming the Fear of Making Videos 16:59 How to Start Making Content 25:54 The Secret to a Viral Video 29:12 The Power of Live Videos 39:05 Rapid Fire Questions 42:07 OutroAdditional Resources:Ricardo on Instagram: https://www.instagram.com/thatguy.ricardoRicardo on TikTok: https://www.tiktok.com/@thatguy.ricardoRicardo on YouTube: https://www.youtube.com/@thatguy.ricardoGet a free trial to Credit Repair CloudGet my free credit repair trainingHow to Make $1 million in Credit Repair - with Ricardo Soto and Daniel De La Garza Make sure to subscribe so you stay up to date with our latest episodes.

44m 38s  ·  Nov 4, 2025

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