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How Omni-Channel Marketing Can Revolutionize Your Business with Sean Falconer

Marketing Moguls

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Episode  ·  26:41  ·  Mar 28, 2023

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On this episode of Marketing Moguls, Michael chats with Sean Falconer about the crucial nature of privacy and data protection in the digital age. As someone who has experience in engineering and marketing, Sean highlights the challenge of educating engineers on these topics and prioritizing them from the start. They also discuss marketing strategies aimed at C-level executives and application data engineers. Sean shares his personal career journey and provides tips for those looking to transition from engineering to marketing. This episode offers valuable insights into the intersection of technology and marketing and the need for experts to handle privacy and data protection challenges.In This Episode, You'll Learn:00:00:00 Future of Data Security and Privacy with Data Privacy Vault Pattern00:02:05 Meet the Classically Trained Engineer and Sky Flow Founder00:05:30 Career Path Discussion: From Tech to Marketing at Sky Flow00:07:14 Learning Marketing through Entrepreneurship with Limited Resources00:10:50 Shift in Focus from IC Work to Developing Relations at Sky00:13:08 Importance of Leaving Privacy Protection to Experts and Growing Momentum for Privacy Regulations00:16:12 Using an Omni-Channel Approach to Reach a Larger Audience00:17:33 Marketing to C-Suite and Data Engineers00:20:01 Lack of Cybersecurity Education in Engineering and Acknowledgements00:22:29 Advice for Engineers Interested in Developer Relations and Marketing RolesLinks And Resources:SkyflowSean Falconer on LinkedInTiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to Marketing Moguls? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

26m 41s  ·  Mar 28, 2023

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