Get Noticed! Send a text.Jennifer Johnson transformed her childhood thrift shopping experiences into True Fashionistas, a thriving consignment business that uniquely combines luxury and mid-market merchandise with furniture and home decor in a single location. After overcoming a business partner's betrayal, she expanded to a 13,000 square foot store with 50 employees while building a personal brand as an author and coach.• Started with empty 1,800 square foot store that filled within two weeks• Business partner left after two months, opening competing store and poaching staff• Expanded to 3,600 square feet within a year, later adding furniture store• Built brand through community involvement and hurricane relief efforts• Conducts regular audits of business processes to eliminate customer friction points• Gradually transitioned to personal brand with podcast and book "Grace and Grit"• Learned $25,000 lesson about thoroughly vetting business partners• Maintains philosophy that setbacks happen "for you, not to you"• Created "personal board of directors" with professionals and mentors• Recommends "The Power of We" by Kyle McDowell for building company cultureShare this episode with a fellow unnoticed entrepreneur who might benefit from Jennifer's wisdom about resilience and community-building.Descript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Podcast To BookTransforms your podcast episodes into a captivating book with Human editors and AI Augmentation.Look Great with AI enhanced headshotsHeadshots you can actually use. 16 million headshots made for over 50,000 Fortune 500 executivesDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletter https://www.theunnoticedentrepreneur.com/