London business anthropologist Oliver Sweet is interviewed by John Golden in this podcast. Oliver describes how business anthropologists use culture to understand and influence consumer behavior. He emphasizes immersing oneself in other cultures and subcultures to understand people's motivations and actions. Oliver also examines how distant work and commuting have affected brands and enterprises. He stresses the necessity for brands to reestablish themselves, be real, and connect emotionally with people. Oliver introduces listeners to his skills and Ipsos, his global research agency.