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How Divij Bajaj of Power Gummies built a brand with 50cr+ revenue?

Build To Scale

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Episode  ·  35:08  ·  May 29, 2023

About

Join us in an engaging conversation with Divij Bajaj, an accomplished entrepreneur, as we delve into the origins of his entrepreneurial spirit. Hailing from Delhi, Divij attributes his drive to his father's advice on creating employment. Determined to make a difference, he embarked on the path of entrepreneurship, exploring opportunities and analyzing market dynamics. Divij's transformative mindset, fueled by diverse observations ranging from bustling Momo sellers to business analytics, ignites his passion for entrepreneurship and the art of transforming ideas into thriving ventures.Unveiling the Origin of Power GummiesAfter Divij's mother was diagnosed with nutrient deficiencies his pursuit of health and wellness led him to explore unique formats. Despite initial setbacks with 17 product attempts including yoga bars, biscuits, and even melting chocolates, Divij remained resilient. Inspired by European vitamin C, he recognized the potential of vegan pectin gummies in the emerging $17 billion worldwide market. With a vision to establish a brand synonymous with quality and innovation from day one, Divij embarked on a transformative journey.Overcoming Challenges and Achieving Success: The Voyage of Vegan Pectin GummiesDivij faced manufacturing challenges but eventually found a plant for gelatin gummies. Introducing them to the market brought its own difficulties, but he leveraged influencer marketing for astounding success. All bottles sold out in 20 days, empowering power gummies as the leader of the market. The Art of Pitching: Unleashing the Power of IdeasEntrepreneurship often involves pitching ideas to secure investment and attract talent. Divij shares his insights on the impact of a well-crafted plan of action, accompanied by a logical go-to-market strategy, in igniting potential among investors and collaborators. The exchange and development of ideas foster synergy, certainty, and mutual belief in achieving success. Balancing Act: Navigating Work and Personal Life as an EntrepreneurDivij shares that as an entrepreneur, one assumes the role of both a boss and a problem-solver for the team, impacting their work and mental well-being. Networking, decision-making, and team management further intensify time constraints. However, the realization of the importance of maintaining a healthy work-life equilibrium emerges.  Divij believes that embracing a lion-like mindset and recognizing the need to prioritize family and personal time brings mental peace and rejuvenation. The support and understanding of a life partner who aids in managing the delicate balance contribute significantly to an entrepreneur's journey.

35m 8s  ·  May 29, 2023

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