In this week's episode of Ongoing Mastery: Presenting & Speaking, Kirsten talks with Tamsen Webster, author of Find Your Red Thread, about the subtle difference between looking for solutions and looking to solve a problem and why Tamsen suggests reading outside of your area of expertise in order to develop ongoing mastery. Key take-aways:There are more ways to tell a story beyond the hero’s journeyYou have to solve the problem potential clients think they have before you can solve the problem that you know they haveRead Find Your Red Thread all the way through first, and then loop back to go through step by stepRourke Training’s webpage: https://www.rourketraining.com/Ongoing Mastery: Presenting & Speaking page: https://ongoing-mastery.captivate.fm/RSS feed: https://feeds.captivate.fm/ongoing-mastery/Read a transcript of this episode: https://share.descript.com/view/do2vc480etxFor the video version of this episode: https://youtu.be/LCZZ3Quya6oTamsen Webster - Keynote Business Speaker and Presentation StrategistTamsen Webster's LinkedIn profileTamsen Webster | Find Your Red Thread - Hero's journey - Wikipedia - Tim David’s book Magic Words - Thrive Winter Workshop 2023 - National Speakers AssociationAssociation of Fundraising Professionals Massachusetts | Fundraising Day in BostonTim David's LinkedIn profileLinkedIn: https://www.linkedin.com/in/kirstenrourke/Looking for a kick-ass speaking group? Use our affiliate link to join Innovation Women: https://bit.ly/innovationwomen