Luke Lunkenheimer on Sales Success and Authenticity Join John Golden and Luke Lunkenheimer as they discuss the "Paid to Persuade" method, focusing on understanding customer needs and mastering the three C's: content, confidence, and cadence. Luke emphasizes the role of authenticity, avoiding scripted pitches, and refining fundamentals through continuous practice. A must-listen for anyone looking to elevate their sales game and connect on a deeper level with clients.