The dynamic world of social commerce, the fastest growing area of ecommerce today, is ripe for growth opportunities for brands. Expected to hit US$2 trillion by 2025 (Statista, September, 2022), social commerce is an emerging shopping place where consumers can explore products and complete transactions, all in the social media app.   Ahead of the busiest retail moments of the year - Black Friday, Cyber Monday, and the December holiday season – our host Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships, Havas Media Group takes a deep dive into social commerce with Ross Boardman, Global eCommerce Director, Havas Media Group.  Will social commerce become the new norm, a hybrid of today’s ‘traditional’ marketplaces, direct-to-consumer websites and social media all wrapped up in one space?   From exploring how brands can ensure they’re going about social commerce the right way to taking a closer look at evolving trends driving innovation, no marketeer entering this emerging and exciting area of ecommerce wants to miss this insightful conversation!  Keen to find out more? Dive into social commerce and read Havas Market’s insightful recent White Paper: ‘Social Commerce: The New Frontier for Marketplaces & Social Platforms.   We’d love to hear your thoughts about meaningful media. Drop us a line! podcast@havasmg.com.  Like, share, subscribe and connect with us on our socials!   Facebook: https://www.facebook.com/HavasMediaGroup/   Instagram: havas_media_group   LinkedIn: https://www.linkedin.com/company/havas-media   Twitter: http://www.twitter.com/HavasMediaGroup  Hosted on Acast. See acast.com/privacy for more information.