In a world full of noise, how do you stand out? How do you spread your message in a world of a trillion others? It’s not easy, but it’s surprisingly simple. Brendan Kane, an innovation strategist and social media guru, has helped Fortune 500 companies and high-profile people make their mark in the world. Tom sat down with Brendan to discuss his keys to success, including the crucial anatomy of a hook point, why you need to always innovate to stay relevant, and how to cater your message to reach the widest audience possible. “At its highest point, a hook point equals grabbing attention.” - Brendan Kane   In This Episode: How to stand out in a world of 60 billion messages sent every day The KEY three pillars of grabbing and KEEPING attention Why a perfect hook can’t last forever The difference between what people WANT vs. NEED Why hooks need to cater to the largest possible audience     Connect with Brendan Kane: Get Brendan’s books here:  https://hookpoint.com/the-book/  https://onemillionfollowers.com/ Website: https://brendanjkane.com/ LinkedIn: https://www.linkedin.com/in/brendanjkane/ Facebook: https://www.facebook.com/BrendanJamesKane/  Instagram: https://www.instagram.com/brendankane/  Connect with Tom Gaddis: Join Tom’s program here: offlinesharks.com Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/