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Hasbro vs Mattel - The Shotgun Wedding | 5

Business Wars

Episode   ·  9 Plays

Episode  ·  9 Plays  ·  24:29  ·  Apr 3, 2019

About

A few months ago, Mattel’s revenues were just fifty million dollars behind Hasbro’s. But now that Hasbro’s swallowed Tonka—the classic maker of Nerf, Play-Doh, and Monopoly—Mattel is half a billion dollars behind, and CEO John Amerman isn’t happy about it.Ever since Hasbro turned British fashion doll Sindy into a Barbie lookalike, the two toymakers have been at war. Now Amerman is looking to make a couple strategic acquisitions: one to put Mattel back in pole position, and the other, to spite Hasbro.Support us by supporting our sponsors!Privacy Policy and California Privacy Notice.

24m 29s  ·  Apr 3, 2019

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