KeywordsGoogle, SEO, AI, search engine, num=100, endless scroll, AI training data, organic search, AI arms race, search futureTakeawaysGoogle removed the 'num=100' parameter, affecting search results.Endless scroll has been removed, impacting user experience.SEO tools and AI training data are now more costly.Google's changes aim to reduce data scraping by competitors.The AI arms race is intensifying with these strategic moves.Search engines are shifting towards more organic results.Google's data fortification impacts SEO and marketing strategies.The future of search involves AI overviews and quick answers.Microsoft and Google have different visions for search's future.Being an authoritative source is crucial in the new search landscape.Sound bitesGoogle's big change: num=100 is gone. Endless scroll is no more. SEO tools face higher costs now. Google's strategic move in the AI race. Search engines are evolving rapidly. Organic search results are the future. Google fortifies its data against competitors. AI overviews are reshaping search. Microsoft vs. Google: Different search visions. Authoritative sources are key in search.Chapters00:00:01 Introduction to Google's Changes00:00:37 Impact on SEO and AI Training00:02:25 Endless Scroll Removal00:07:37 The AI Arms Race00:10:51 Future of Search Engines